AD CAMPAIGN: CALVIN KLEIN PLATINUM, SPRING/SUMMER 2014 BY MERT ALAS & MARCUS PIGGOTT
Posted on March 26, 2014
Although not intentional (considering my last two posts), I seem to be falling in love everything Calvin Klein have produced this season.
Shot in London by the acclaimed Mert & Marcus, models Liu Wen & Tim Schumacher don the latest directional Calvin Klein Platinum collection (previously CK Calvin Klein) for the brand’s beautifully clean & monochromatic Spring/Summer 2014 campaign.
While I’m on the fence when it comes to Tim (in terms of look & chemistry for this particular campaign), Liu Wen embodies & conveys the brand’s new aesthetic flawlessly! The sleek athleticism & minimalist style of the collection is beautifully softened by the interior, lux wooden furnishings & layered shadows of foliage & fixtures compiled by set designer Stefan Beckman, while the impeccable styling by Ludivine Poiblanc is just as liberating as the wisp of fresh air sweeping through Liu’s untamed mane.