CHRISTIAN-DIOR-SPRING-SUMMER-2013-ADVERTISING-CAMPAIGN-WILLY-VANDERPERRE_06

AD CAMPAIGN: CHRISTIAN DIOR SPRING/SUMMER 2013 BY WILLY VANDERPERRE

Posted on January 7, 2013

Vacant, cold and soulless are three words that come to mind when I look at the new Christian Dior Spring/Summer 2013 campaign. Gone is eccentricity and theatre of the Galliano era, and in it’s place we have Raf Simons’ “minimal” bleached aesthetic. The collection I was a fan of, this campaign however is a different story.

Check it out.

It’s not necessarily a bad, it’s just very different. what bothers me the most is how cut and paste everything looks. The huge spaces of white, the distanced models and the recycled Jil Sander A/W 12 flowers combined, look more like a quickly photoshopped interior design visual rather than ad campaign, while Willy Vanderperre’s intimate style seems lost within Raf’s uncluttered and rather flat Dior vision.

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