DAVID-BECKHAM-HM-AUTUMN-WINTER-2012-UNDERWEAR-CAMPAIGN_03

AD CAMPAIGN: DAVID BECKHAM BY ALASDAIR MCLELLAN, H&M UNDERWEAR, AUTUMN/WINTER 2012

Posted on August 17, 2012

Looks like somebody went a little cray cray with the bloat tool on photoshop…*clears throat*

Giving us his best Blue Steel, (would that make it magnum?), David Beckham and his gigantic package take centre stage for H&M’s autumn/winter underwear campaign by Alasdair McLellan. Check out the campaign here.

Oh David…Even being one of the coolest guys ever and married to fav Victoria doesn’t justify “Cousin It” hanging below your nose.

There’s no denying his physique is on point, and that tattooed tapestry that wraps around his body looks divine in black and white. However although H&M have tried to be clever with their marketing ploy, by drawing our eyes to their product and making us immediately think BULGE! It looks so unrealistic it actually makes me CRINGE!

I’m blaming the over use of dodge and burn, coupled with the liquify/bloat tool on photoshop, because I’m pretty sure it wasn’t that big in his slick Emporio Armani underwear campaign.

Don’t worry David we all still love you…and the world will always have those TDF Emporio Armani shots!

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What Others Are Saying

  1. Lorien August 19, 2012 at 6:43 pm

    Haha I never pay too much attention to Beckham however I did get the long johns from this collab. I am wearing them as I write this. They are so comfortable for around the house – it feels as if you are not wearing anything in the best possible way.

    x

    • admin August 19, 2012 at 6:53 pm

      I guess I will have to make a sneaky purchase then! Long johns in THIS weather!?!? Isnt it baking where you are!?! lol

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