AD CAMPAIGN: DIOR HOMME AUTUMN/WINTER 2012/13 BY KARL LAGERFELD
Posted on July 15, 2012
Dior Homme takes us into the deadly silent, wintery woods for their autumn/winter campaign lensed by Karl Lagerfeld, in which you are left wondering…What dark secret is model Daisuke Ueda is hiding?
FINALLY! A winter campaign that actually looks…Wintery! I was immediately drawn to the contrast between slick minimalist collection against the busy, rough textured woodland scenery. It’s a wonderful distinction that allows the product to look that much more “luxe”. The casting is great too and low-res images that have surface online recently reveal to both Hao Yunxiang & Nan Fulon alongside Daisuke Ueda who really add to the whole secret agent/hit-man vibe of the campaign.
The other “wow” factor about this campaign is of course the fact that Karl Lagerfeld seems to have done a much better job than on this than his own Chanel/KARL efforts. Just saying…
*Updated Campaign Images coming soon!*