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AD CAMPAIGN: DIOR HOMME SPRING/SUMMER 2014 BY KARL LAGERFELD

Posted on February 23, 2014

Models Edward Wilding & Victor Norlander stand before Karl Lagerfeld’s lens in the clinical, minimal & geometrically heavy Spring/Summer 2014 Dior Homme campaign.

Kris Van Assche’s “minimal baroque meets mondrian” inspired collection carries on it’s theme of contradictions by pairing the casual sportswear  meets formal-wear colour blocked collection against a soft white wall with a inset sweeping circular glass panel & diagonal handrail. While on the catwalk the heavy colour palette of the collection was almost autumnal, within the context of the advertising campaign, the beautiful prussian blues & slate greys are more pronounced, spring-like & almost nautical.

The models carry on the clean-cut, untouchable looks from the previous season – lean, slicked hair, razor sharp jawlines, pale complexions – but in a much more severe fashion by being paired together, & creating a visual play on the geometric patterns on the garments.

While the “motionless” poses may not be to everyone’s taste, (Dior Homme usually have two seperate campaigns, the other in a much more colourful/playful setting), I for one find the stark architectural contrast between the garments & location the perfect way to convey Mr Assche’s sleek, graphic & tailored spring/summer collection.

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