GUCCI-SPRING-SUMMER-2013-ADVERTISING-CAMPAIGN-MERT-ALAS-MARCUS-PIGGOTT_04

AD CAMPAIGN: GUCCI SPRING/SUMMER 2013 BY MERT ALAS & MARCUS PIGGOTT

Posted on January 9, 2013

While Raf Simons and Willy Vanderperre may have failed with their minimal interpretation of Dior, Mert Alas & Marcus Piggott have succeeded with their simple Spring/Summer 2013 Gucci!

The brand harken back to the 90s with an uncluttered and sleek look that brings the bright garments to the forefront without losing sight of the “Gucci woman”, played here by the stunning Anja Rubik and Karmen Pedaru.

Check out more images here.

It’s classic, refined, has a hint of drama thanks to the lighting, close ups and expressions, and overall, is unashamedly “Gucci”. Hooray!

I’m very curious to see who the male model sporting the 50th anniversary edition Horsebit loafers, (which as you may have read from my Gucci Men’s Spring/Summer 2013 post are on my 2013 miracle wish list), as well as the rest of the bold colour combinations such as the vivid yellow and green garments against the muted backdrop.

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