HERVE-LEGER-MAX-AZRIA-AUTUMN-WINTER-2012-CAMPAIGN_01

AD CAMPAIGN: HERVÉ LEGÉR BY MAX AZRIA AUTUMN/WINTER 2012/13

Posted on September 6, 2012

Model Li Na Zhang dons her “bitch hold my ponytail” ponytail for the equestrian, fierce and feminine themed Autumn/Winter collection by Hervé Léger by Max Azria.

The campaign itself plays on the overall S&M theme of the collection through the severe lighting, architectural background and black and white production. And while the subtle movement and material of each garment reveals a hidden femininity to the images, Li Na’s attitude remains disciplined throughout, while her posture reflects that of a gladiator.

Check it out.

I’m still not sure who the photographer is but will update as soon as I do!

 

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