AD CAMPAIGN: MISSIONI SPRING/SUMMER 2013 BY ALASDAIR MCLELLAN
Posted on February 6, 2013
Alasdair McLellan delivers a stunning series of portraits for Missoni’s 60th anniversary in the aptly titled “A Zig Zag of Time” campaign for their Spring/Summer 2013 collection.
The “real” models, don a mix of the latest collection along with archived pieces amidst a high end classical backdrop of a marbled interior and a vintage floral wallpapered living room with overturned canvases, which reflect the brands signature weave, geometric motifs, 3-Dimensional composition and of course their timeless aesthetic.
To coincide with the campaign, a short film has been released alongside it. Check it out.
I love how warm and nostaligic the campaign is, it almost looks as if it was shot many years ago, a trait perhaps helped by the beautiful settings.
And just in case you were wondering, Missoni will be stocking re-editions of it’s archive pieces diplayed in the advertising campaign this May.