PRADAMENSAW12_02

AD CAMPAIGN: PRADA MEN’S AUTUMN/WINTER 2012/13 BY DAVID SIMS

Posted on July 5, 2012

Rest assured you haven’t stumbled across a new ITV/HBO drama series post, no sir this is in fact the new Prada Campaign starring iconic actors, Gary Oldman, Garrett Hedlund, Jamie Bell & Willem Dafoe.

The campaign by David Sims, takes on a wonderful portrait style that exudes great authority and male dominance, especially when set in front of a scarlet coloured backdrop. Prada’s aim here was to represent a cross-generational broadening of the face, almost as if we are looking at the past and present age of one person, which has definitely achieved.

The formal, solemn and mirrored poses coupled with severe masculine tailoring evoke some kind of power, which from their expressions has clearly come at a price. The cinematic nature of this campaign, which although I have mocked light-heartedly above, conveys this perfectly.

 

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