If you’ve taken a look through the Art Direction side of my portfolio – www.chiraghpatel.com – you may have noticed that there is a theme or consistency in all the shoots I have done, despite being for different brands or clients. I always try and put some type spiritual, divine or esoteric meaning behind my work, even if just within the concept stage. No matter what the current trend is or even if I am researching and generating ideas for a commercial advertising campaign, there has to something “behind the veil” pulsating through it.
Without The Sun I Am Silent is a photo shoot I conceptualised, styled, and Art Directed alongside two amazingly talented creatives I have worked very closely with over 3 years, photographer, Lucie Eleanor and the Make-Up artist, Ashley Kay Gifford. The idea was to capture the nourishment the sun provides through a vessel, an invoker if you will, and convey both the physical and metaphysical effects.