AD CAMPAIGN: PAUL & JOE AUTUMN/WINTER 2012/13 BY MIKAEL JANSSON

If there’s one campaign this season that should set a precedent for the art of black and white, it should be Paul & Joe’s by Mikael Jansson.

Check out Dutch models Josefien Rodermans and Querelle Jansen, in a simple but effective set of portrait styled photographs, with just the right amount of depth, shadow and throwback attitude without losing the detail of their collection, for autumn/winter.

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