JULIA ROBERTS GLOWS FOR THE LANCÔME “LA VIE EST BELLE” FRAGRANCE ADVERTISEMENT
Posted on September 5, 2012
“In a world full of diktats and conventions, could there be another way?”…Yes, the Julia way!
The 44 year old actress, looks resplendent in a floor length white crystal studded gown in the new Lancôme La Vie Est Belle fragrance commercial directed by none other than Tarsem Singh, who directed her last film, Mirror Mirror.
Julia enters a private party where everyone is seen as a mere “puppet”. Seeing the reflection of her opulent shackled hands, she shatters the crystallised chains that dictate her every move, and walks off into the night accompanied by her wonderfully youthful smile, much to the dismay of her fellow party goers. Check it out.
The president of Lancome International, Youcef Navi told WWD, “The only person that could embody this kind of joyful femininity, this woman that could be all women at the same time – in their honesty, truth and diversity – is Julia Roberts,” and I couldn’t agree more! I have to say after finding out Tarsem Singh directed the commercial, I was a tad disappointed there wasn’t a Bollywood sequence randomly put in at the end…It worked for Snow White…
The new signature scent is exculsively available at Selfridges and is made up of 63 subtle ingredients, with several notes including blackcurrent, pear, praline, tonka bean and vanilla. Sounds divine!