Posted on July 24, 2012

Where is this supermarket and how the hell do I get there!?!?

Check out the images from the Moschino Spring/Summer 2013 menswear catwalk at Milan Fashion Week with some of my key notes on colours and influences below.

A clearly Andy Warhol retro pop-art influence dominated the playful, supermarket themed autumn/winter collection, with a vibrant colour palette that included cornflower blue, sunshine yellow, green, candied pink and orange coupled with neutral tones and over the top prints. The primary focus was on the Warhol artwork influenced shirts, shorts, jackets and cardigans, but the humble baked bean and Campbell’s soup can was replaced repeated prints of Budweiser and Aerial washing powder packaging  but with a “Moschino” twist. Aside from the eccentricity, the tailoring and silhouette was slim, preppy and youthful. Colourful suede blocked shoes, pockets from smart blazers, both double breasted and single, brimming with brightly coloured handkerchiefs, summer hats and a stripe or two found in almost each garment. A collection definitely not for the faint hearted but a supermarket we all need to start shopping in!


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