AD CAMPAIGN: CALVIN KLEIN PLATINUM, SPRING/SUMMER 2014 BY MERT ALAS & MARCUS PIGGOTT

Although not intentional (considering my last two posts), I seem to be falling in love everything Calvin Klein have produced this season.

Shot in London by the acclaimed Mert & Marcus, models Liu Wen & Tim Schumacher don the latest directional Calvin Klein Platinum collection (previously CK Calvin Klein) for the brand’s beautifully clean & monochromatic Spring/Summer 2014 campaign.

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AD CAMPAIGN: DSQUARED2 SPRING/SUMMER 2013 BY MERT ALAS & MARCUS PIGGOTT

If you hadn’t already figured it out by the above, Dean and Dan do drag for Dsquared2’s latest advertising campaign.

Lensed by Mert & Marcus and with art direction provided by Giovanni Bianco, the outlandish twins sport both their SS13 Menswear AND Womenswear collections in their black and white homage to Hitchcock and evidently Madonna.

Check out the campaign along with the accompany short film Behind The Mirror.

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COVER: KATE MOSS, NATALIA VODIANOVA & LARA STONE BY MERT ALAS & MARCUS PIGGOTT, W MAGAZINE, MARCH 2013

Love them or loathe them, Mert & Marcus with their signature over saturated style, will forever have a special place in my heart, so it’s no surprise that I nearly died from the brilliance radiating the three standout cover’s starring top models, Kate Moss, Natalia Vodianova (above) and Lara Stone for W Magazine’s March issue.

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COVER: SUVI KOPONEN BY MERT ALAS & MARCUS PIGGOTT, VOGUE PARIS, MARCH 2013

Like a deer caught in the headlights, Finnish model Suvi Koponen graces the cover of Vogue Paris for their “Avant Garde” themed issue.

The image, shot by Mert & Marcus, reminds me of a cleaner and sharper version of a the Le Noir shoot she previously did with the duo back in 2012. Either way, I absolutely love it, although for an issue of Vogue Paris that flirts with the idea of “the radical”, I’m not entirely sure how this relates.

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AD CAMPAIGN: GIVENCHY SPRING/SUMMER 2013 BY MERT ALAS & MARCUS PIGGOTT

Hail Mariaclara! Who art in Givenchy!

For Riccardo Tisci’s latest Spring/Summer collection, Mert Alas and Marcus Piggott produced set of striking black and white portraits that according to the designer, are about, “real people, only taking the best of their personalities, with no effort”.

Starring Givenchy campaign virgins, models Kate Moss, Marina Abramovic, José María Manzanares, Jared Buckheister , Francisco Peralta and the divine (not a Givenchy virgin), Mariaclara Boscono with daughter in tow, check out the strong, simple and mesmerizing campaign here.

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AD CAMPAIGN: GUCCI SPRING/SUMMER 2013 BY MERT ALAS & MARCUS PIGGOTT

While Raf Simons and Willy Vanderperre may have failed with their minimal interpretation of Dior, Mert Alas & Marcus Piggott have succeeded with their simple Spring/Summer 2013 Gucci!

The brand harken back to the 90s with an uncluttered and sleek look that brings the bright garments to the forefront without losing sight of the “Gucci woman”, played here by the stunning Anja Rubik and Karmen Pedaru.

Check out more images here.

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AD CAMPAIGN: VERSACE SPRING/SUMMER 2013 BY MERT ALAS & MARCUS PIGGOTT

Well it’s been a while since i’ve posted any advertising campaigns so what better way to begin the year than with the most OTT tanorexic FEROSH one of all!

High above the mortal world, the gilded immortals, Kate Moss, Daria Werbowy, Joan Smalls, Veit Couturier, Edward Wilding, and Kacey Carrig stand glistening, victorious and stranded in what seems like the aftermath of a war on Mount Olympus.

Check out the campaign here.

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THE 2012 “I WANT TO BE IN THAT ADVERTISING CAMPAIGN” AWARD

Why I’m dreaming of being a smart female in an advertising campaign I don’t know… #fail

Anyway, I originally began this blog to collate and critique fashion editorials and ad campaigns, having been someone who previously art directed a few over the past few years. So it’s only fitting that I should have this category in here to…just with a humorous twist of course…

The 2012 “I Want To Be In That Advertising Campaign Award” goes to…

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COVER: CARLA BRUNI SARKOZY BY MERT ALAS & MARCUS PIGGOTT, VOGUE PARIS, DECEMBER 2012/JANUARY 2013

In today’s “battle of the bangs” , we have a clear winner – Carla Bruni Sarkozy

The former model graces the cover of Vogue Paris in the most striking fashion with her windswept mane,  piercing blue eyes and a dear God not again denim shirt.

The surprisingly simple and safe cover, shot by acclaimed duo Mert & Marcus, hasn’t for once been sunk beneath copious amounts of retouching and coloured filters. In fact, we’re even able to make out the texture of her skin and it’s tone *gasp* ! I have a feeling this is more to do with Vogue Paris’ recent cleaner rebranding, rather than Mert & Marcus changing their style. Whatever the reason, it works!

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AD CAMPAIGN: VERSACE EROS FRAGRANCE BY MERT ALAS & MARCUS PIGGOTT

If there’s one thing you can rely on, It’s Versace being able to still provide us with some excessive, 90s,  gaudy glamour.

For their latest fragrance campaign, an outrageously tanned, (Essex could never), and toned Brian Shimansky plays a personification of the Greek God of Love and the Goddess Aphrodite’s son, Eros, with the blue hued image having the Mert & Marcus seal all over it. With his olympian strength, the model holds the decorative glass fragrance bottle while wearing what I assume is part of the Spring/Summer 2013 menswear collection and in the new Donatella Versace art directed commercial released by Versace today, we see the immortal with bow in tow in action!

Check it out.

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PIC O’THE DAY

One of my absolute favourite ad campaign images from 2009 comes courtesy of Miu Miu. I loved the sense of surrealism, drama and the arcane, with Katie Holmes taking on the role of some sort of immortal.

If the saturated reds and smooth cgi-like retouching didn’t already give it away, the campaign was photographed by none other than Mert Alas & Marcus Piggott.

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AD CAMPAIGN: ANNA DELLO RUSSO AT H&M BY MERT ALAS & MARCUS PIGGOTT

After saving us from all the world’s fashion failures with the mind-blowing Fashion Shower video, Anna Dello Russo steps closer to the launch of her Anna Dello Russo at H&M collection with the unveiling of her Mert & Marcus lensed ad campaign, (yes the above was shot by the acclaimed duo!).

Check out the images where the accessory addict straddles and cavorts around life sized replica’s from the collaboration, in her uniquely fun and frivolous way!

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