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UNCONDITIONAL SPRING/SUMMER 2013 – LONDON FASHION WEEK

Posted on November 15, 2012

I’ve loved Unconditional for years and I surprisingly even loved this show, despite the fact  the brand is changing and evolving into something much more clean and understated.

Check out the images from the Unconditional Spring/Summer 2013  show at London Fashion Week, with some of my key notes on colours and influences below.

Unconditonal’s spring/summer 2013 showing was story of contrasts, with the brand’s dark and edgy “punk” influenced aesthetic becoming brighter and more refined as their army of male and female models, donning white eyeliner and painted nails, made their way down the catwalk. The predominately monochrome and murky colour palette was immediately punctuated as if summer had arrived, with lashings of neon pink, green, yellow, cobalt blue, orange and coral, while the primary focus was on the new minimal style, away from the raw-edge, punk influence, and a rather sporty light hearted collections of garments. T-shirts printed with a cartoon sad face,  silk skirts, both loose and tailored shorts, skinny blazers worn over neon items of sportswear, 90s influenced denim jackets, gilets and stomach bearing crop tops in a variety of bright hues, hoodies tied around the waist, skinny trousers and even sheer long sleeve tops layered over bright vests and camisoles, which almost represented the dissolution of their aforementioned “darker aesthetic” to make way for a year of optimism, fun and a union of genders.

PS: That navy croc style textured jacket WILL be mine!

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