Chirag H. Patel (The Poor Homme) is a freelance Lead Art Director, Content Creator & Multi-disciplined Designer with over 13 years experience within the Fashion, Retail & Wellness space. 

Having worked predominately in-house and on the client side, Chirag's commercial awareness has allowed him to strike the right creative balance with his emotive aesthetic for both luxury & high-street brands. From producing & managing agile creative teams & executing campaigns & daily marketing collateral, reacting swiftly & efficiently to business needs, to facilitating clear communication between creative departments and stakeholders, Chirag prides himself on always aiming to keep the integrity of the brand alive in all creative executions.

Skills & Services:
Art Direction, Creative Direction, Shoot Production, Model Casting, Creative Strategy, Branding roll-out, Content Photography, Content Set Design & Styling, Spot Retouching/Grading, Artwork for Print & Digital, Graphic Design for Print & Digital, Print Production, Motion design, Community Management, Presentation (PPT) Design, Work-flow management, Creative Team Management.

Clients, work & commissions:
Anatomē London Apothecary, Aromatherapy Associates, DUOLAB for L'Occitane, The Nue Co, ADAM Grooming Atelier, ELEMIS London, Matches Fashion, Manolo Blahnik, Ted Baker, Chinti & Parker, Wolsey, Radley, Hawes & Curtis, GHOST London, LeiVanKash Jewellery & more.

Within the above brands and clients, Chirag has produced printed, digital & VM collateral for collaborations with the following:

Selfridges, Harrods, Liberty London, Le Bon Marché, Isetan department store Japan, Westfield White City, Trendy Golf, Tricker's, Wentworth Golf, Net-A-Porter, Sanrio, The Regent Street Association & Momentum images.

Please email for any work queries or access to more projects.
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